Now the success of any company is all about building remarkable products that stand out from the crowd. Godin says, if you want to stand out from the crowd, you cannot simply be very good, you have to be remarkable.
He says, you re either remarkable or invisible. The other point he stresses in the book is the advantages of taking risks. He used many examples to explain that the companies who play safe are those that lose market share and eventually fail over time than the companies that take risks and create remarkable products.
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